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Web Development 5 min read

Core Web Vitals in 2025: What UK Businesses Need to Know

Google's ranking signals have shifted again — INP (Interaction to Next Paint) is now a Core Web Vital, replacing FID. Most UK business websites are failing it silently. Here's how to audit your site and what to fix first to protect organic traffic.

May 2025Read
Infrastructure 7 min read

On-Premise vs Hybrid Cloud: A Practical Decision Framework

Cloud isn't always cheaper. When you factor in egress costs, compliance overhead, and sustained compute for HPC workloads, on-premise wins more often than the hyperscalers would like you to think. We break down the real TCO calculus.

April 2025Read
Mobile 6 min read

React Native vs Flutter in 2025: An Engineer's Honest Take

We've shipped production apps in both frameworks. The conference talks will tell you Flutter wins on performance and React Native wins on ecosystem. Here's what we'd actually choose for your next project — and why the answer depends on your team, not the benchmarks.

March 2025Read
More Articles
HPC
SLURM vs Kubernetes for HPC Workloads: When to Use Each

Kubernetes is everywhere. But for batch HPC jobs — genomics, CFD, financial risk — SLURM still outperforms it on scheduling efficiency, MPI support, and bare-metal GPU utilisation. A practical guide to choosing the right workload manager.

February 2025 8 min read
Marketing
How to Actually Measure Social Media ROI (Not Vanity Metrics)

Follower counts and impressions don't pay salaries. We walk through the attribution model we use to track social campaigns to actual pipeline — from UTM architecture to CRM integration to the monthly report that tells you what's working.

January 2025 6 min read
Web Development
Next.js vs TanStack Start: Choosing Your React Framework in 2025

Next.js has 99% of the mindshare. TanStack Start has type-safe routing, a server function model that actually makes sense, and no framework lock-in to a single hosting provider. Here's a structured comparison for teams choosing their next stack.

December 2024 9 min read

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