How We Build Apps
Our App Development Process
A milestone-based approach that takes your idea from concept to a production-ready app on iOS, Android, or both.
This is a general outline. The exact phases and deliverables for your project are agreed during discovery and set out in your Scope of Work.
App Development Journey at a Glance
01
Discovery
To start
02
UX Design
Early on
03
UI Design
Before build
04
Development
Main build
05
QA & Testing
Before submission
06
Submission
Go live
07
Ongoing
After launch
Full Transparency
What You Can See at Every Stage
No black boxes. You can see your assets, designs, and project progress from day one.
Your Project Workspace
Briefs, decisions, and test results in one place, always current.
Design Files
Comment directly on wireframes and designs. No account needed.
Test Builds
A build you can install at each milestone. Experience the app as your users will.
Project Board
Design, development, and testing tasks each have a status you can check.
Regular Updates
A short written update on what shipped, what's next, and anything we need from you.
You Own Everything
Developer accounts, source code, and keys all belong to you.
Phase by Phase
Every Step, Explained
What happens at each stage, and what we need from you.
Phase 01 · Discovery
To start
Scoping Your App
We map your app's goals, users, and core features so we agree on scope and platform before any code is written.
What you do
- Tell us your goals, users, and must-have features
- Join a discovery call
- Confirm whether you need iOS, Android, or both
What we deliver
- A written feature list and summary
- A platform recommendation, with reasoning
- Proposal, contract, and deposit invoice
Phase 02 · UX Design
Early on
Wireframes & User Flows
We map every screen and user journey before visual design — changes here cost minutes, not weeks.
What you do
- Review the user flows
- Comment on the wireframes
- Sign off on the structure before visual design
What we deliver
- User flows for each journey
- Wireframes for every screen
- A clickable prototype
Phase 03 · UI Design
Before build
Visual Design
We apply your brand to the wireframes and build a consistent component system across every screen.
What you do
- Send over your brand assets
- Approve the style guide
- Confirm dark and light mode needs
What we deliver
- A component library in your brand
- Designs for every screen
- iOS and Android variants where they differ
Phase 04 · Development
Main build
Building Your App
We build in milestones, each ending with a build you can install and test on your own device.
What you do
- Install the test build we send
- Try each milestone on your device
- Send feedback as we go
What we deliver
- A testable build at each milestone
- Regular written progress updates
- Documentation for any backend work
Phase 05 · QA & Testing
Before submission
Device & Platform Testing
We test across devices, OS versions, and edge cases, then hand it to you to review against a checklist.
What you do
- Test on your own devices
- Send any final feedback
- Confirm the store listing details
What we deliver
- Testing across a range of real devices
- Compatibility checks on current OS versions
- Performance and accessibility checks
Phase 06 · Submission
Go live
App Store Launch
We handle submission to the App Store and Google Play, including store assets and any reviewer feedback.
What you do
- Give us access to your developer accounts
- Approve the store listing and screenshots
- Approve the final build
What we deliver
- Submission to both stores
- Store listing assets and screenshots
- Handling of any review feedback
Phase 07 · Ongoing
After launch
Post-Launch Support
OS updates, new devices, and user feedback don't stop at launch. We offer ongoing support to keep the app current.
What you do
- Flag crashes or user feedback
- Brief us on any new features
What we deliver
- A post-launch check-in
- Handover documentation for the codebase
- Optional ongoing maintenance
Our Standards
How We Operate
Design before code
Screens are signed off before development starts. Changing a design is cheap; changing built UI isn't.
Testable at each milestone
You get a real, installable build as we go — no surprises at the end.
One named contact
You deal with one person here, from kickoff to launch.
Scope changes are quoted
Additions are costed and agreed before we start them, so the budget holds.
Ready to Start?
Ready to Build Your App?
Tell us about your idea. We'll be honest about what it takes to build it well.
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