How We Run Campaigns
Our Social Media Process
A data-first approach that connects social activity to real business outcomes, not vanity metrics.
This is a general outline. The exact phases and deliverables for your project are agreed during discovery and set out in your Scope of Work.
Social Media Marketing Journey at a Glance
01
Audit & Discovery
To start
02
Strategy
Early on
03
Content Production
Ongoing
04
Paid Media
Ongoing
05
Community Management
Ongoing
06
Reporting
Monthly
07
Optimisation
Quarterly
Full Transparency
What You Can See at Every Stage
No black boxes. You can see your assets, designs, and project progress from day one.
Your Project Workspace
Strategy, calendar, reports, and campaign notes in one place.
Content Calendar
Posts planned ahead. You approve before anything goes live.
Live Campaign Dashboard
See ad spend, reach, and conversions as they happen.
Monthly Report
Plain English, tied to traffic and enquiries rather than vanity metrics.
Regular Updates
A short written update on what went out, what's scheduled, and what we need from you.
You Own the Accounts
Ad accounts, profiles, and analytics belong to you. We manage; you own.
Phase by Phase
Every Step, Explained
What happens at each stage, and what we need from you.
Phase 01 · Audit & Discovery
To start
Understanding Where You Stand
We audit your channels, competitors, and audience data before recommending anything.
What you do
- Give us access to your existing accounts
- Share any past campaign data
- Join a discovery call
What we deliver
- An audit of your current channels
- A competitor and audience overview
- Recommended platforms to prioritise
Phase 02 · Strategy
Early on
Building Your Content Strategy
We define your content themes, tone, and the metrics that matter before creating anything.
What you do
- Approve the tone of voice
- Confirm your content themes and priorities
- Share any seasonal dates or campaigns
What we deliver
- A written content strategy
- Content themes and messaging guide
- The metrics we'll report against
Phase 03 · Content Production
Ongoing
Creating Content
We produce content in batches for your approval before anything is scheduled.
What you do
- Review each content batch
- Send feedback so we can schedule on time
- Supply product images or photography
What we deliver
- Content batches with copy and visuals
- Formats suited to each platform
- A scheduled posting calendar
Phase 04 · Paid Media
Ongoing
Campaign Setup & Launch
Organic reach has a ceiling. We run paid campaigns with tracking that ties spend to real outcomes.
What you do
- Give us access to your ad accounts
- Confirm objectives and budget
- Approve ad creative before launch
What we deliver
- Campaign and ad set setup
- Tracking so you can see what spend produced
- Creative and copy testing
Phase 05 · Community Management
Ongoing
Engaging Your Audience
Posting is half the job. We monitor comments and mentions, responding in your voice.
What you do
- Tell us what needs your sign-off
- Respond to anything we escalate
- Share customer service context we need
What we deliver
- Monitoring of comments and messages
- Responses in your brand voice
- Anything sensitive escalated to you
Phase 06 · Reporting
Monthly
Performance Review
A plain-English report connecting social activity to traffic and enquiries — not just reach.
What you do
- Review the report
- Join a short review call
- Flag business changes that affect strategy
What we deliver
- A monthly report covering organic and paid
- How social traffic translated into enquiries
- An updated plan based on what we learned
Phase 07 · Optimisation
Quarterly
Continuous Improvement
Each quarter we review what the data says and refine the strategy accordingly.
What you do
- Join a quarterly strategy review
- Confirm objectives for the coming quarter
- Approve any significant changes
What we deliver
- A quarterly performance review
- An updated content strategy
- Revised budget recommendations
Our Standards
How We Operate
Strategy before content
We don't start creating until the strategy is agreed. Every post serves a purpose.
Approval before publishing
You review content before it goes live. No surprises on your feed.
Outcomes over reach
We report on enquiries and conversions. Impressions are context, not the goal.
You own everything
Accounts, content, and data are yours. If you leave, you take it all with you.
Ready to Start?
Ready to Grow Your Social Presence?
Let's audit your existing channels and build a strategy that actually drives business outcomes.
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